Why Social Platforms Are Like Window Shopping

If you’ve ever taken a stroll down the Magnificent Mile, Oak Street, State Street or any other shopping destination in Chicago, you will see window displays—it’s a planned art that takes thinking, strategy and dedication and often the end result is a beautiful masterpiece that is a reflection of the brand inside. The same goes for social media. Often, when customers are shopping around, they will look at your page before making the decision to choose you. This means that you need to take the time to think about color, shapes, voice and quality. Treat your page like an artist treats her art and always remember that being picky about your content is never a bad thing. Find below the 4 categories to remember when creating your content: