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Branding

Ever heard of the Hallmark Channel? Learn how the brand capitalizes on its deep audience insights to deliver an experience that keeps them coming back for more. Curated by branding expert, Hilary Hartling of BRANDPOLISH CO. Read more

Resources

Adrienne Weiss, founder of Adrienne Weiss Corporation (AWC), has developed award winning brand strategies for companies from Coca-Cola to Disney. As AWC reaches their 30th anniversary, Adrienne Weiss reflects back on key strategies. Read more

Advice

Much of your personal brand is within your control. It is much more than your job title or job description. It is exhibiting how you are relevant and unique. What value do you “promise,” so to speak, to deliver to the organization? Read more

Advice

Vania Toledo, director of marketing & PR in the U.S. for Botran Rum, gives her 5 rules for branding. Read more

Advice

Meghan Clarke, director of marketing at Walter E. Smithe, gives her 5 tried and true tips to consider when it comes to branding your business. Read more

Advice

The dynamic duo behind Oak St. Social shares their expert tips for perfecting your social media images to help with the exposure of your brand. Read more

Advice

  • building brand engagement

    vanatchanan Getty Images/iStockphoto

    building brand engagement

  • Building Brand Engagement

    vanatchanan Getty Images/iStockphoto

    Building Brand Engagement