While there may be no such thing as a secret recipe for success, this piece gets you pretty close with what we like to call strategic deconstruction. Learn more from branding expert, Karianne Wardell of Get Lofti. Read more


Ever heard of the Hallmark Channel? Learn how the brand capitalizes on its deep audience insights to deliver an experience that keeps them coming back for more. Curated by branding expert, Hilary Hartling of BRANDPOLISH CO. Read more


There are endless opportunities to connect with your audience without breaking the bank. We have five savvy tips for marketing your business or brand... Read more


An entrepreneur herself, president and owner of LeJeune Marketing Group Linnea McHugh tells us how to market your brand and yourself, successfully. Read more


Carolyn Pelissero and Sam Saifer joined forces to combine PR, media relations, and events for Boldface Co. While the dynamic duo may bring a different set of skills to the table, they are like-minded in how they take care of their clients. Read more

How She Did It

  • Establishing Your Personal Brand in the Workplace

    Establishing Your Personal Brand in the Workplace

    brand word in vintage letterpress metal type against a grunge steel sheet